Sustainably Scaled,
Strategically Set.

Botanical: CPG's Fractional Chief Revenue Officer services for Eco-Friendly & Sustainable Brands

Who We Serve?

Look, if you’re at the helm of a sustainable CPG business, juggling between seed funding and shooting for that $25M annual revenue mark, we're talkin' to you. We get it; that dance between sales and marketing isn't a waltz. You're burning with passion to dish out killer products, uphold your principles, and do right by our planet. But sometimes, the numbers and the narrative don’t mesh.

That's where Botanical slides in. We don’t just slap together a growth plan; we craft a symphony. One where product champs, marketing wizards, and sales pros play in harmony. The outcome? Real, measurable growth that doesn’t sacrifice your values. Let’s sync up those beats, shall we?

Our Team

Botanical For environmentally conscious CPG & Tech SMEs ready to scale.

Drew Cesario

Founder & Revenue Growth Consultant

Previously: LeadClient, NorCal & Pernod Ricard

Botanical For environmentally conscious CPG & Tech SMEs ready to scale.

Cleo Clarke

Human Resources Strategist

Previously: MNR, Hari, Eatly

Botanical For environmentally conscious CPG & Tech SMEs ready to scale.

Kate Sugars

Head of Analytics & Sustainable Finance

Previously: Hartwood, Blue Vista, & Red Stone

Our Approach

Botanical For environmentally conscious CPG & Tech SMEs ready to scale.

Sustainable Success through Cohesive Strategy

In today's fiercely competitive marketplace, being sustainable isn't enough; driving systematic success is vital. At Botanical, we believe sustainability paired with a data-driven, ROI-centric sales and marketing strategy is the formula to topple competitors. With us, your brand isn't just joining the race—it's leading it. We're forging a future where commerce and sustainability converge seamlessly.

Impactful Green Narratives with Precision

True power lies in a brand story that sparks change. Our mission? Elevate your sustainable tales through a blend of compelling storytelling and sharp SEO. Beyond mere visibility, we craft messages that captivate and convert. With Botanical, your brand's voice doesn't just resonate—it revolutionizes.

Botanical For environmentally conscious CPG & Tech SMEs ready to scale.
Botanical For environmentally conscious CPG & Tech SMEs ready to scale.

Rising Above Giants with Strategy & Integrity

Challenging the status quo means facing titans. Yet, with astute strategy and unwavering values, upstarts can reign supreme. We equip sustainable CPG brands to not just challenge but to overshadow established players. Partnering with Botanical isn't just about making an entrance—it's about dominating with grace, grit, and green ethos.

Our Services

Botanical For environmentally conscious CPG & Tech SMEs ready to scale.

Eco-Starter Launchpad

Sustainable and eco-friendly CPG startups that have just secured their first round of funding

  • Market Entry Strategy: Insights into the eco-friendly CPG market landscape, competitor analysis, and consumer behavior insights.
  • Financial Forecasting: Initial revenue projections, cash flow analysis, and break-even analysis.
  • Branding & Positioning: Establishing a strong, eco-conscious brand identity.
  • Unified Sales Approach: Expert guidance on breaking into brick-and-mortar stores with merchandising asset development, retailer pitch strategies, coupled with establishing a user-friendly and sustainable e-commerce presence for direct-to-consumer sales.
  • Off-Shore Analysis: Evaluation of tasks that can be outsourced to fair wage global talent to maintain lean operations, especially in early-stage marketing efforts.

Green Growth Accelerator

Eco-friendly CPG businesses that have established their footing and are looking for aggressive growth.

  • Advanced Sales Channel Optimization: Evaluating existing sales channels, eliminating non-performers, and scaling successful ones.
  • Digital Marketing Mastery: Advanced strategies tailored for the eco-friendly market, leveraging content marketing, social media, influencer partnerships, etc.
  • Financial Health Check: Regular financial reviews to ensure fiscal responsibility during growth.
  • E-commerce Scaling: Techniques to boost online sales and improve digital conversion rates.
  • Global Talent Strategy: Identifying areas in the marketing efforts that can benefit from high-quality, fair-wage off-shore talent.

Pursuit to $25M Blueprint

Businesses that are closing in on the $25M revenue mark and need guidance to cross that threshold.

  • Retailer Relationship Management: Techniques for managing, nurturing, and expanding key account retailer partnerships for in-store dominance.
  • E-commerce Excellence: Advanced analytics, SEO, and conversion rate optimization to enhance online sales.
  • Advanced Market Penetration: Identifying untapped market segments or niches within the broader CPG space.
  • Customer Retention Mastery: Advanced strategies to boost loyalty and LTV (Lifetime Value) of each customer.
  • Off-shore Efficiency Drive: Analysis of potential cost-saving measures through leveraging global talent, especially in expansive marketing campaigns.

Our Operational Consulting Limitations: Here is what we don't do

  • Advise on production setup, scaling, or streamlining.
  • Physical supply chain, logistics, or distribution establishment and optimization.
  • Organizational structure refinement specific to operations.
  • Conduct operational efficiency audits and manufacturing consultations.

À La Carte Services

Targeted. Tactical. Tangible

Whether it's optimizing e-commerce platforms, implementing the right tech stack, or crafting an Account-Based Marketing (ABM) strategy, Botanical brings expertise to the table. We recognize that sometimes you need sharp, focused interventions, and we're here to provide just that – ensuring every effort translates into palpable results.

Strategy
Sales
Marketing
Infrastructure
Botanical For environmentally conscious CPG & Tech SMEs ready to scale.

When our teams come together, we orchestrate transformation that can outpace a rapidly evolving world. Our integrated consulting approach accelerates breakthrough ideas into meaningful impact. From defining your pricing to ensuring every marketing and sales effort aligns, we ensure your strategic base is strong, visionary, and executable.

Botanical For environmentally conscious CPG & Tech SMEs ready to scale.

In the modern business environment, an effective sales process can be the difference between growth and stagnation. Our focus is on optimizing every touchpoint of your sales journey. From developing the right sales funnel to ensuring your team is primed for success, we provide the tools, strategies, and training that drive results and revenue.

Botanical For environmentally conscious CPG & Tech SMEs ready to scale.

The power of a brand lies in its story and the channels through which it's told. Whether it’s through compelling trade marketing, intuitive digital campaigns, or harnessing the vast world of social media, our marketing strategies are tailored, dynamic, and audience-centric. We aim to resonate, engage, and convert, turning prospects into loyal customers.

Botanical For environmentally conscious CPG & Tech SMEs ready to scale.

Your business's backbone, its infrastructure, requires as much attention as any forward-facing function. With an array of tools and platforms at your disposal, our goal is to streamline and optimize. From CRM setups that empower your sales teams to analytics systems that provide actionable insights, we build the robust technical foundations your business needs to thrive.

Testimonials

Navigating Growth with Clarity and Strategy

Botanical For environmentally conscious CPG & Tech SMEs ready to scale.

Botanical didn't just craft a visually engaging website for Alta, they engineered a turnkey strategy that resonates seamlessly with our core audience. Through their unparalleled expertise, they constructed an email marketing campaign from scratch, introducing simplicity into our communications and unveiling novel revenue channels. With Botanical's commitment, Alta experienced exponential revenue growth, truly transforming the face of our business.

Andrew Hayes

Founder of Alta
(Fitness Tech)

Botanical For environmentally conscious CPG & Tech SMEs ready to scale.

Botanical didn't just provide us with strategies; they translated our commercial real estate vision into tangible results. Their approach to revenue growth is uniquely attuned to our industry's nuances.

Mike Hung

Founder of Citrine Business Partners
(Commercial Real Estate Acquisitions)

Botanical For environmentally conscious CPG & Tech SMEs ready to scale.

In just three days on-site, Botanical revolutionized Naturae's approach. Under Drew's guidance, we transformed our brand's voice, cleared managerial fog with their SWOT and GAP analyses, and witnessed a 20% MoM sales surge. Their resources have streamlined everything from investor relations to marketing ROI. As Naturae's CEO, I'm not just optimistic about our future - I'm certain of our success.

Nick Guarino

Co-Founder of Naturae
(New York Cannabis Company)

Botanical For environmentally conscious CPG & Tech SMEs ready to scale.

Within AI, it's hard to find consultants who 'get it'. Botanical does. They seamlessly bridge our tech innovations with tangible business growth. It's a partnership I didn't know we needed but now can't do without.

Spencer Jensen

Co-Founder of FireFyto
(Artificial Intelligence)

Sustainability Meets Strategy. Ready to power your eco-vision?

Dive In Now

Botanical For environmentally conscious CPG & Tech SMEs ready to scale.

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Botanical For environmentally conscious CPG & Tech SMEs ready to scale.