Written by: Drew Cesario

KPI Dashboard Template

KPI Dashboard Template

A Key Performance Indicator (KPI) dashboard aggregates your most important metrics and provides an at-a-glance view of your business performance. It's essential for quickly understanding how you're doing in key areas, and where you might need to pivot or focus more resources.


  1. Define Your KPIs: Before filling out the dashboard, define your top KPIs. These should align with your business goals and objectives.
  2. Gather Data Sources: Ensure you have access to all the data sources needed to track these KPIs.
  3. Update Regularly: Depending on the KPI, you might update it daily, weekly, or monthly. Schedule a regular time to do this.
  4. Analyze & Adjust: Don't just collect data; analyze it. Use the insights to inform your strategy and make necessary adjustments.


  • Some KPIs will be more valuable than others depending on your business stage and objectives. Tailor your dashboard to what's most pertinent to your current goals.
  • Consider using visualization tools or software to make your dashboard more intuitive and visually appealing.

Additional Resources:

1. Books:

  • Lean Analytics: Use Data to Build a Better Startup Faster by Alistair Croll and Benjamin Yoskovitz
  • Measure What Matters by John Doerr

2. Videos:

Botanical For environmentally conscious CPG & Tech SMEs ready to scale.

Interested in seeing results? Drop us a note below.