Written by: Drew Cesario

SWOT Analysis

SWOT Analysis

A SWOT analysis is a strategic planning tool that helps businesses identify their Strengths, Weaknesses, Opportunities, and Threats related to business competition or project planning. It's intended to specify objectives and identify the internal and external factors that are favorable and unfavorable to achieve those objectives.


  1. Begin by listing out the internal strengths and weaknesses of your organization. These could relate to your team, your proprietary knowledge, resources, brand reputation, etc.
  2. Next, identify the external opportunities and threats facing your organization. Think about market trends, economic or regulatory changes, competition, etc.
  3. Use the SWOT as a guide to develop strategic initiatives that leverage strengths and opportunities or address weaknesses and threats.
  4. Revisit your SWOT periodically to ensure it stays updated with the changing environment.

Note: Strengths are internal positive aspects that are under your control.

Note: Weaknesses are internal negative aspects that are under your control.

Note: Opportunities are external positive aspects that you can capitalize on.

Note: Threats are external negative aspects that you have little control over.

Tips for a Comprehensive SWOT:

  1. Stay Objective: Avoid letting personal biases influence your inputs.
  2. Be Specific: Generic statements have little actionable value.
  3. Collaborate: Involve team members from various departments to get diverse perspectives.
  4. Stay Updated: An outdated SWOT can misguide your strategies. Regularly review and update.

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